Tuesday, 22 November 2011

Lily's Focus Group Audience Research

First i asked seven 16-17 year old's ( four boys and three girls) what they expected to see in a thriller film. They seemed to know lots about thriller films and came up with words close to those, in our definition of a thriller.
   Words like... blood, robots, tension building, cars, action, smashing , crashing, guns, women came from the boys half.
   The girls mentioned things like... the actors in it, stars in the film, psychological, blood, heart beat, murder scenes and tension music. This is interesting because girls tend to think about the working out what might be happening in the film and what might be the plot line and the boys are concentrating on the next crash or fight in the film.


I then asked what the groups favorite thriller film was. There didn't happen to be any correlation as to what gender liked a certain film and film names like Psycho, The silence of the lambs, Rear window, Terminator, Die hard and Sweeney Todd.
The fact that the film 'sweeney todd' came up, shows that asking this question can result in getting unreliable data as this film isn't a thriller film.
Also, using group of teenagers doesn't give all the information we need, using other age groups above the teens, might give more reliable data.


So then i asked seven 17-25 year olds the same questions.
The females mentioned that the thought the thrillers should always keep you guessing and make you on edge throughout.  They said that they like more famous actors and stars to be in the film. They said that they should be 'weirdly creepy and scary'. to keep them hooked on watching it.
The results from the males  were very much like the younger group of males.They mentioned that cars action keep the movement of the film going, and crashing will often result in the main characters friend getting hurt, gun shots and women were mentioned again.
 More popular and recent thrillers were mentioned like inceptionBourne Ultimatum, taken, 88 minute and The happening.

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